D-Link Gets Aggressive With Router Pricingi

D-Link has slashed the price of its Wireless-N routers by 20 percent. Routers available at a discounted price include DIR-615, DIR-635 and DIR-655.

“Our mission has always been to make technology affordable for the mass market consumers and small to medium business, so that everyone can realize the benefits of technology,” said Jayesh Kotak, Vice President, Product Marketing, D-Link. “This new pricing policy will help us reach-out to newer regions.”

Early this year, D-Link had shared its plans to concentrate further on strengthening its channel strength. D-Link is now keen on increase its penetration in consumer space. The price slash is a move in the same direction.